Product packaging is an essential part of your marketing and sales efforts. Once you’ve developed your product, whether it’s food and beverage, cosmetics, pharmaceuticals, or even a medical device—attractive packaging can go the final mile towards convincing consumers to purchase it. Your company’s packaging can make or break a sale, so it’s important to create an eye-catching design.
But there’s more to product packaging than just marketing; it must safely contain and protect what’s inside it through various stages, including shipping, in-store display, and home use. Packaging needs to meet cost and safety guidelines. It also cannot fail, even under extreme conditions.
Ensure your product packaging undergoes the necessary packaging testing. By finding any issues with the packaging before shipping, you can avoid costly recalls and public relations issues. With packaging testing services, you can reduce your chances of chemical migration, contamination, adhesion, defects, and labeling failures.
How Does Packaging Testing Work?
To ensure your product is ready for the shelf, utilize a third-party analytical laboratory to test your product packaging for any defects. While some failures in packaging can be easily resolved, others require a rethinking of the entire packaging, going back to the start of the process. Common packaging testing includes the following, among others:
- Extractables/Leachables Evaluations
- Container Closure Integrity Testing (CCIT)
- Glass Qualification
- Trace Metals/Elemental Impurities Analysis
No matter what your packaging is made from including plastic, metal, cardboard, different polymers, packaging testing scientists can identify issues and come up with solutions. All the different components of packaging need to be tested to ensure they don’t fail and can stand up to various conditions. Potential failures include contamination of packaging materials, adhesion and sealing failures (letting the product fall out), physical or material defects of the packaging or even simple labeling failures. Ink can leach into the product, making the food or pharmaceutical dangerous to consume.
Discovering a Problem and Next Steps
What happens if an issue does arise in your product packaging? Whether ink is leaking into your goods, there’s shattered glass, or the containers aren’t sealed, failure analysis can determine what’s causing the problem. The failure analysis process includes identifying the source of unknown impurities and contaminants, including documenting the lot numbers and all relevant information.
The second step is to review the packaging process, re-running a lot if possible to determine where in the process the error occurred (such as inking process, glass, adhesion, etc.). If this doesn’t uncover the issue, the manufacturer of the packaging equipment may be contacted to assist in helping discover the cause of the issue.
After failure analysis has been completed, the final report will indicate the steps toward a corrective plan to prevent product packaging errors in the future. This plan may include new steps in the packaging process or an entirely new packaging design that eliminates elements that can cause harm.
Why Failure Testing is Integral to Packaging
Without the failure analysis process, it would be close to impossible to pinpoint issues with product packaging. A third-party lab like Avomeen can assist your company in quickly identifying an issue and developing a solution. Failure testing enables you to change packaging practices expediently when necessary and save on costly product recalls. When mistakes do happen, packaging testing can help you mitigate future issues and keep your company’s reputation intact.